Tradeify Journal · Design case study

Every trade
has a story.

Making daily reflection easier to start,
finish, and return to.

See how it works ↗

THE CHALLENGE

A daily account check.
A journal left unwritten.

Alex · Prop trader
Believes reflection helps.
Hasn’t made it a habit.

Illustrative persona, based on the brief.
Illustrated trader Alex sits beside a laptop and an unused journal after a difficult session.

After a difficult session

Walks away after losses. Writing feels like more work.

The same illustrated trader checks a phone on an ordinary day while the journal stays closed.

On an ordinary trading day

Checks the results. Sees no big event. Skips the journal.

THE FRICTIONA blank page. Several trades. Too much effort to begin.

The goal: more daily active journalers on trading days.

01 · MAKE IT EASY TO START

Turn an account check
into a journal entry.

Put the next step where traders already look.

FOLLOW THE SESSION
CHOOSE A TRADE

Start a note while
checking results.

Day View puts Add day notes on the result card, opening that day’s note directly.

Start from
a specific trade.

Choose a trade from the chart, then add or revisit its notes.

01 · KEEP THE JOURNAL WITHIN REACH

Easy to find.
Easy to pick up again.

Open a day from the overview.
Keep its trades and journal together.

Find a day.
Start its journal.

The journal overview puts results and entries together, so reflection starts from a familiar place.

Make saved notes
easy to revisit.

Trade notes and Day Notes stay in one daily journal, ready to read or add to.

02 · MAKE JOURNALING EASY TO FINISH

Less effort to get
your thoughts down.

Quick Notes first.
Deeper detail only when useful.

DAY VIEW

Record a feeling
without explaining it all.

Choose an emotion for each stage. A small selection can start a reflection.

Skip the
blank-page effort.

Type “/” for editable writing suggestions. Choose a starting point, then make it your own.

Choose details.
Type less.

Capture strategy and setup with inline Labels, leaving less to write from scratch.

Show what happened.
Write less.

Attach a chart to the note instead of describing every price move.

02 · REDUCE THE WRITING EFFORT

Turn a long form
into a few choices.

Optional Labels and editable starters help capture the essentials without filling every field.

REFERENCE TEMPLATEYour record · Example
Trading journal review
TraderAlexDateApr 9, 2025Time12:00Day
(auto)
Wednesday
Trade typeFuturesInstrumentBTCDirectionLongEmotional stateCalm
01
Before entry
1. Entry rationale1A · Trend timeframe1B · Trading timeframe2. Key levels3. Entry signalChart references
Uptrend
Trend is still developing.
Price retested support with a shallow pullback.Support held. Resistance remained above entry.Bullish confirmation after the retest.EntryEntry · Support retest
2. Position sizingAccount balanceRisk allocationStop distanceTarget distancePosition size
(auto)
Reward-to-risk
(auto)
$16,0002.00%4.18%12.53%$7,655.503.0
3. Risk managementProfit target 1Profit target 2Stop level 1Stop level 2Defensive exitEntry price
87,420Single target74,095Single stop74,00077,327
02
While holding
Response to greedResponse to fearFilter out noiseOrder managementEmotional stateMandatory exit 1Mandatory exit 2
Keep holding.
Wait for the setup.
Keep the planned stop.Close social feeds.Monitor the open order.SteadyClose below the 20 EMA.Break of key support.
03
After exit
OutcomeExit triggerProfit amountLoss amountActual reward-to-riskEmotional stateExitExit chart
ProfitManual take-profit$512$01.6Relieved, but impatient.
What went well · Keep doingWhat did not work · Stop doingNew questions · Try next
I waited for the support retest and did not chase the first move.I exited early because I wanted to protect the open profit.Try a planned partial exit and record how it affects my decisions.
Self-rating① ② ③ ④ ⑤ ⑥ ❼ ⑧ ⑨ ⑩ 7 / 10 · Followed the entry plan; improve exit discipline.

Illustrative record · Scroll to review all three stages.

THE LABEL LIBRARY

Choose what matters.

Strategy

Trend followingMean reversionBreakoutRange trading

Setup

PullbackOpening range breakoutRetestReversalLiquidity sweep

Original plan

Wait for a retestTrade a breakoutFollow the trendNo plan

Markets

TrendingRangingHigh volatilityLow volatilityNews-drivenUnclear

Personal focus

Follow entry rulesRespect my stopWait for my targetKeep size consistent

Execution

Followed entry rulesEntered earlyExited earlyExited lateExited as plannedMoved stopChased price

Exit reason

Planned targetPlanned stopManual exitTime-based exitNot sure

Trading style

ScalpingDay tradingSwing tradingPosition tradingNot sure

Chart interval

1m5m15m1h
Scroll for all categories ↓
↔

03 · ENCOURAGE THE NEXT ENTRY

Reward the habit.
Give it a reason to continue.

A useful takeaway for next time.
A small milestone for saving entries.

Make today’s note
useful next time.

Bring the last reflection into planning, so a saved note can guide the next session.

Recognise the effort
to keep journaling.

Celebrate saved entries to encourage another reflection, even after an ordinary trading day.

THE OUTCOME TO TEST

Did they come back?

Success means more traders journaling on trading days.
The next step is to test starting, finishing, and returning.

Design reasoning & what I would test

What the brief tells us

Traders believe journaling helps, but forget, face a blank entry, or find reviewing several trades heavy on mobile. Ordinary days are often skipped. Account checks already happen daily.

Why Alex represents two moments

Alex is a fictional synthesis, not an interviewed participant. A difficult session comes from the brief’s scenario; skipping ordinary days comes from the wider problem. These are situations, not permanent trader identities.

What I’m proposing

An entry beside account results may improve discovery. Quick Notes, Labels, and editable starters may reduce effort. A previous reflection may make the next visit feel useful. These are hypotheses to test.

How I would measure it

The brief’s target is daily active journalers on trading days. Before testing, I would define a qualifying saved entry and exclude untouched templates. Track both unique journalers and their share of active traders.

What needs validation

Test both scenarios: can traders find the entry, save something useful, and return on their next trading day? Observe abandonment and time to save; ask whether the reflection helps. Check milestone rules around non-trading days.

What this prototype demonstrates

Illustrative trades and editable, rule-based suggestions demonstrate the flow. There is no live LLM or trading-account connection. Trader testing, completion-time benchmarks, and retention measurement remain next steps.

A little reflection.
Wherever you are.

Kelly
DESIGNED BY KELLY PENG
FOR TRADEIFY
TAKE-HOME ASSESSMENT · 2026
Product design & prototype
Kelly Peng
Typography
Mona Sans · GitHub
Motion
GSAP · Interactive demos

Thank you for taking a closer look.

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